1. The RealReal will lay off 230 employees, close stores - The Current
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The resale platform has struggled with profitability.
2. The RealReal CFO to step down - Retail Dive
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Still in its quest for profitability, and amid financial struggles, Robert Julian is leaving the position after two years with the company.
3. Can The RealReal's aggressive cost-cutting help it reach profitability?
Feb 22, 2023 · The company announced plans to cut 230 jobs, close four stores including two flagships and reduce its office space.
Resale company The RealReal has been in a rough spot. Last July, it announced an accelerate plan to reach profitability — which it has yet to achieve in its 12 years of existence, including in the four years since going public. Last week, in a cost-cutting effort, the company announced plans to cut 230 jobs, close four stores including two flagships and reduce its office space.
4. The RealReal Announces Layoffs and Store Closures - Retail Bum
Feb 21, 2023 · The company is planning to let go roughly 7% of its workforce, equating to about 230 employees — a move that would cost the company $1.7 million ...
The RealReal is making deep cuts as the resale platform struggles to turn a profit. The company is planning to let go roughly 7% of its workforce, equating to…
5. After founder's exit, The RealReal appoints CEO to lead turnaround
Jan 26, 2023 · The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business ...
See AlsoTranscepta LoginThe resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business model profitable.
6. In another step toward profitability, The RealReal winds down beauty ...
Mar 24, 2023 · As part of its effort to focus on its consignment business, The RealReal is winding down its beauty sales, a company spokesperson confirmed by ...
Under a new CEO, the luxury resale site has been scrutinizing various aspects of its business and slashing expenses.
7. Following deep cost-cutting, the RealReal outlines a path to ... - Glossy
Feb 28, 2023 · In order to get closer to profitability, The RealReal has undertaken taken drastic restructuring measures in recent months – such as closing ...
After months of cost-cutting, The RealReal is starting to inch closer to profitability. But its annual loss was still well into the nine figures, the company reported during its fourth quarter earnings call on Tuesday. After announcing layoffs and store closures, the luxury resale startup outlined the measures it's taking to stop quarterly losses.
8. Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore
Aug 23, 2018 · One store is located in New York City's SoHo neighborhood and another just opened on Los Angeles' Melrose Avenue close to the Nordstrom Local ...
Long dismissed as an upstart of little consequence by the luxury establishment, The RealReal is proving it is on to something big. Gently used luxury fashion is a real trend and The RealReal has discovered the secret sauce.
9. The RealReal Champions Brick-and-Mortar Growth Over ...
Dec 9, 2020 · With permanent store closures rising countrywide, the digital native luxury goods consignor is expanding its physical retail footprint with new ...
The RealReal is betting big on brick-and-mortar stores, a former touchstone of retail that COVID-19 weakened, as e-commerce becomes a go-to destination for consumers.
